Setting the trend

During those early years, the three founders were setting the trends on LI by being the first to sell tofu (from a Japanese maker in Long Island City) and later, organic produce from California – one of few states that was growing it at the time. Jerry would drive out to JFK once a week to meet an airplane filled with organic fruits and vegetables and bring them back to the store. As the 70s wore on, Rising Tide’s customer base continued to grow, as did its ongoing commitment to change the way people eat and live.  It soon became time to consider a move.