LOCAL FLAVOR: Moxie Cream Natural Deodorant

If you’re into natural deodorant (no aluminum, please!), you need to check out Moxie Cream. Started right in Sea Cliff, Francesca and Ned work hard to make sure you have a pure, clean deodorant cream that keeps you smelling fresh throughout your busy day.

RT: What was the impetus for creating Moxie Cream?
MC: I’m a professional dancer and live a very active lifestyle. For years I couldn’t find a natural deodorant that worked for me. I was concerned about the consequences of chemicals on breast and overall health and was frustrated that I was resorting to using a traditional men’s deodorant to accomplish what I needed. After a long and unsuccessful search for something clean but strong, I decided to make my own.

RT: What is the company’s philosophy?
MC: We believe that people shouldn’t be afraid to sweat and that sweaty doesn’t mean smelly. We believe in being active and trying to use the most natural options with the fewest ingredients whenever possible. But most of all, we believe that choosing a natural option shouldn’t mean settling for a less effective product.

RT: Who are the people behind Moxie Cream?
MC: The original formula for Moxie Cream was created by me, Francesca Carillo-Vaccino, a professional dancer, choreographer, and teaching artist. After a couple of years of giving it to family and friends and selling it to other dancers, my now fiancé Ned Brennan encouraged me to form my own company. Together in 2016 we started Moxie Cream.

RT: Why should we be using a natural deodorant?
MC: Traditional deodorants and antiperspirants are loaded with potentially harmful chemicals, one of the most concerning being aluminum. This area of our body is particularly sensitive and is close to many of our lymph nodes. If there is a way to reduce the amount of chemicals that we expose ourselves to and not have to sacrifice effectiveness, it seems like an easy product to switch when trying to live a cleaner lifestyle.

RT: What sets your products apart from other natural deodorants on the market?
MC: Moxie was created with people who move for a living in mind, which means it’s strong enough to last when really put to the test. We’ve worked hard to make a cream that feels good on the skin, not rough to the touch. We want to make sure every aspect of the experience around Moxie is a good one. Again, no sacrifices for natural products!

RT: What’s the latest from Moxie Cream? Anything new in the pipeline?
MC: We’re currently working on two new formulas, a baking soda-free version and an unscented version. There has been a ton of demand centered around these two options and we’re getting close to being able to offer them. We’re also working on a body cream and a dry shampoo, both of which will hopefully be launched by this fall.

RT: As the owner of a company that makes natural personal care products, we assume you practice a healthy lifestyle. Along those lines…What are you loving to eat right now? What are your go-to’s?
MC: Right now I’ve been really into amping up my smoothies, which I make every morning, by  incorporating a Ph green powder mix and chaga mushrooms. I’m also loving the infrared sauna which I try to do 2-3 times per week. And for something sweet, I’m into oat milk cappuccinos and the little treats made by Pleasant Petites.

RT: What’s one fun thing most people don’t know about Moxie Cream?
MC: Early on when we were first trying to build up some momentum around the business, we came out with a special scent for the holiday season. It was called Mint Everest; the label had a candy cane swirl and it smelled like a peppermint patty. The only problem was that the peppermint oil was so strong that it tingled when you put it on your pits. Some people loved it and others…not so much. We decided to discontinue it after the first season. But we might bring it back, because we both love it and we still get requests from customers who used it.

Also, if your shoes ever get too smelly you can use Moxie to defunkify them.

RT: Rising Tide loves local! What has it been like to start and run a company in Long Island/New York State?
MC: It has been really great. We are so fortunate to have such a large community of health- focused people who live in the area. Not to mention the support of businesses like Rising Tide that help us reach all those people. I should also mention that Rising Tide was the first market to buy from us, and we couldn’t be more grateful for the opportunity and trust!

RT: So many in this community dream of starting their own business. What’s your best piece of advice for launching a successful local biz?
MC: Do it. You can always come up with excuses not to try something, especially something as hard as starting a small business. But once you take that first step, everything becomes more clear. There will be problems that pop up that you don’t now how to fix, but you’ll figure them out and come out the other side proud of yourself and happy that you chose to make the leap!

Previous

Next

Pin It on Pinterest