On May 12, join us in celebrating World Fair Trade Day and the movement of small-scale farmers and artisans around the world. Consumers and mission-driven brands are a key part of this movement; to shop these brands is to invest in food and farming systems that feed the planet and give back to the land.

Each fair trade brand’s products and its producers tell a different story: Alaffia’s deodorant helps support reforestation projects in rural Togo, increasing food security and helping to slow erosion. Alter Eco’s chocolate partners are reintroducing heirloom cacao varietals as part of an agroforestry project in Ecuador. In India, Dr. Bronner is partnering with a project that is revitalizing land into a rich, regenerative ecosystem to grow mint oil that puts the tingle in your soap—and a wealth of food and cash crops. Equal Exchange’s coffee helps power deep organic practices, and farmer-led workshops that pass the wisdom on to the next generation of Honduran farmers.

Small-scale producers are growing food and farming systems that give back to their communities and regenerate our planet. When you support the fair trade brands that support them, you’re helping grow that future, too.

Look for special in-store deals throughout May, and let your purchases be Fair for Farmers every day!