Our Team

Meet some of the folks that make up the Rising Tide Family

Jerry Farrell, Owner and Founder

Expect to be welcomed personally by Jerry as you enter the store—he’s been greeting his customers, often by name, for nearly 40 years. In 1976, just in his 20s, Jerry founded Rising Tide Market with two partners, driven by an interest in macrobiotic food and a desire to advocate about healthy living. Today, he’s shifted focus to organic foods and sustainable living, but his desire to educate his community hasn’t waned. He loves the complex nature of owning RT, and how there is always something to improve upon. But his favorite part about coming into the store everyday is interacting with his customers, many of whom he considers friends.

When Jerry is not at RT, he connects with other independent natural food retailers working to provide a united voice in dealing with issues (GMOs, organic standards) that affect the whole industry. As a former high school track coach, Jerry is a devout follower of the sport, from the youth to the elite level. He has a son, Dylan, and a daughter, Lea—both RT employees.

John Hill, Head Chef

Armed with an associate degree in Culinary Arts and a Bachelor’s in Food Service Management from Johnson & Wales, John came aboard about a year ago at the request of his uncle (Owner and Founder, Jerry Farrell). The first thing he noticed was that everyone who works at RT is happy—a welcome change coming from the restaurant business, where he worked for 30 years. A natural foods aficionado, John loves to incorporate healthy new products when crafting menu items for the RT Kitchen (their family motto? “Let food be thy medicine and medicine be thy food”). Outside of RT, family life for John, his wife Christine and three children revolves around lacrosse and college level baseball.

Ashley Pichon, General Manager

In 2013, Ashley came to RT to organize Jerry’s office. Before she knew it, they were planning a full scale store renovation. Having battled an illness in her 20s, Ashley turned to nourishing, healthy foods to support her body, and never looked back. She loves that there is always something new to keep her busy at RT: new food service ideas, new products, new trends to dive into. But what she loves most is the staff—she laughs harder with the RT staff than with anyone else. When not at the store, Ashley loves being in NYC, traveling (especially to Europe), and hanging with her nephew and two gorgeous dogs.

Ashley Casale, Store Manager/Operations

Warm, sunny with a passion for helping others, Ashley began her RT career as a cashier when she was just 16 years old. For the next eight years, she learned all the ins and outs of the store, to the point where she can practically run it herself (and does, as RT’s Store Manager). Ashley attributes her high energy and positive vibes to her natural lifestyle.  Ashley’s relationships with RT customers and staff members make Rising Tide feel like her second family.

Bill Lightner, Produce Manager

Bill was working in produce by age 18, and a manager by 20. After years in the corporate side of the grocery biz, he is happy to get back to a family-owned business like RT. His passion for organics is all about TASTE. The first time he ate a fresh, ripe organic tomato he was blown away, and he has been hooked on organics ever since—the perfect man to stock RT’s 100% organic produce department! A self-proclaimed “tech head”, he can often be found on a computer or spending time with his daughter.

Jennifer Musgrove, Wellness Manager

Jen began studying herbs and nutrition in high school after being admitted into the hospital and leaving sicker due to reactions to medication. She is a graduate of the Institute of Integrative Nutrition, a licensed massage therapist for 17 years and a labor Doula for seven. At home, she and her 12-year-old daughter, Eva, eat clean, unprocessed food, treat illnesses with natural remedies, and lead an active lifestyle. She loves the customers who have opened up to her and taken the time to come back to tell her she’s helped them. When she’s not at Rising Tide, Jen can be found with her daughter, or practicing yoga, hiking, or trail running.

Alyson De Lorenzo, Assistant Store Manager

Lured by an interest in the food industry, Alyson came on board in 2015. A vegan for five years, Alyson loves Rising Tide for the education she receives about natural foods and healthy, cruelty-free ways to feed her family. When not at the store, Alyson is spending time with her husband and two children—road tripping, searching for vegan restaurants and hanging with their two pets, Rocky (a rescue dog) and Cleo (a bearded dragon).

Phil (“Big Dog”) Ferrante, Assistant Store Manager

Phil joined the Rising Tide family in 2013, attracted by the intimate vibe of a family-owned store. Prior to working here, he was out of shape, and knew very little about healthy foods. Three months into his job he realized he was surrounded by all the resources to get healthy and fit. He started learning everything he could about healthy living and nutrition…and never looked back! He loves that Rising Tide feels like a second family, and that the customers feel that, too. If you don’t see him at the store, you’ll find him at the gym or at home practicing guitar.

Jesus Melgar, Stock Manager

A friend referred Jesus to RT in 2000, and he has been a fixture here ever since. A love of good, natural foods, a nice work environment and great customers have kept him happy all these many years. A huge sports fan, you can often find Jesus watching his favorite teams on TV—Manchester United soccer and the Atlanta Braves, who he’s followed since his days as a child in Peru.

Steve Josepher, Supplement Buyer

A daily customer since moving to Sea Cliff in 1997, Steve finally joined forces with RT in 2003. Today, he is integral in the maintenance of RT’s comprehensive supplement department. A high school track coach for 20 years, an avid runner and lover of the outdoors, Steve is happy to share what he knows with the community and work alongside the awesome RT team.

Lillian, Customer Service

Among the faces you’ll see on any visit to RT, Lillian began her Rising Tide career back in 1986, happy to be part of a local business surrounded by interesting people. In true RT fashion, she loves to cook, garden and bake with organic ingredients. When she’s not at work, Lillian enjoys movies and spending time with her kids and her cat, Cocoa.

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